Saad Metla is a Pakistani photographer and music
video director/producer based out of New York City,
with a portfolio of music videos that amass millions
of views.
In addition to his work as a photographer and music video
director/producer, Saad Metla has also taken on the role of
an A&R professional. Through this role, he aims to bridge the
gap between East and West by actively seeking and promoting
talented South Asian artists and providing them with a platform
to express their voices. Saad is dedicated to representing the
South Asian diaspora and showcasing their unique perspectives
and experiences through various forms of art and music.
Furthermore, Saad's commitment to his psychology degree extends
beyond his interest in virtual reality exposure therapy. He
incorporates his understanding of human behavior and emotions
into his filmmaking process, allowing him to create authentic
and relatable stories that resonate with viewers on a deep
level. By addressing generational trauma and emphasizing the
importance of empathy, Saad's work strives to provoke meaningful
discussions and foster understanding among diverse audiences.
Looking ahead, Saad envisions exploring proximity-based augmented
reality advertisement, leveraging cutting-edge technology to engage
viewers in innovative ways. By incorporating his psychology background,
he aims to study the impact of virtual reality exposure therapy on trauma
and contribute to the advancement of therapeutic approaches in mental health.
@Saad Metla
